National Blue Ocean Strategy (NBOS) has been introduced as a new creative approach used by the Government. The idea behind this strategy is to maximize the utilization of available resources in various ministries involved. This will result in a short period of time.
DATO' SRI MOHD NAJIB BIN TUN ABDUL RAZAK
Prime Minister of Malaysia
We have to create uncontested market space and make competition irrelevant. We can do this our way. The Asian way. Why must we follow the Westerners? Theirs (methods) may not fit in into our culture and environment. This has been done. Look at Korea. Look at Samsung.
PROFESSOR W. CHAN KIM
The Co-Author of Blue Ocean Strategy
National Blue Ocean Strategy (NBOS) encourages every initiatives to erode thinking or work approaches 'silo' and adhering to low cost, high impact and rapid execution principles.
TAN SRI DR ALI BIN HAMSA
Chief Secretary to the Government of Malaysia